V3 Leisure
Industry: Travel & Tourism
V3 Leisure is a Western Australia–based technology company (founded 2001) offering a B2B2C “Tourism Exchange” platform. The engagement redesigned their corporate website, client page templates, booking and
e-commerce platforms, and a custom analytics dashboard to improve usability, partner conversion, and operational reporting.
CHALLENGES
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Fix information architecture across client pages, booking flows, and e-commerce to reduce friction and improve discoverability.
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Redesign analytics dashboards into intuitive, role-tailored interfaces for partners, account managers, and operations.
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Support varied user types (tourism operators, territory partners, travel resellers) while keeping workflows scalable for the platform.
MY ROLE
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Lead UX Designer: led research, IA, interaction and visual design, component library, and drove the design-system rollout with engineering.
APPROACH
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Stakeholder collaboration: worked closely with CEO, tech manager, and developers to surface must-have features, constraints, and roadmap priorities.
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Competitive benchmarking: compared regional and global tourism/exchange platforms to identify best patterns for booking, partner onboarding, and reporting.
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User research: interviewed territory partners, operators, and internal ops to map journeys, pain points, and data needs.
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Sprint prioritization: broke work into incremental releases, delivering core booking and partner onboarding first, then e-commerce and analytics.
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Design system & component library: created V3’s first design system and a reusable component library to ensure UI consistency and speed up development.
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Iterative agile workflow: established regular demos, feedback loops, and acceptance criteria to align stakeholders and developers.
DESIGN HIGHLIGHTS
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Reworked IA and client page templates: clearer product/service taxonomy, action-focused hero modules, and templated content blocks for partner pages.
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Simplified booking & e-commerce flows: streamlined search-to-booking funnel, clear pricing/availability, and one-click add-ons for upsells.
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Role-based analytics dashboard: KPI overview tiles for partners, conversion funnels for account managers, and booking/revenue reports for operations with exportable CSVs.
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Onboarding & partner management UX: guided signup flows, verification steps, and a partner dashboard for inventory, pricing, and promo management.
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Design system components: modular cards, data tables, form patterns, notification system, and responsive grid to support desktop and mobile partner workflows.
RESULT
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Positive partner feedback: territory partners reported higher satisfaction with the new UX.
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Increased partner sign-ups following demos of the redesigned platform.
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Faster design and development cycles thanks to the design system and reusable components.
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Improved reporting: partners and internal teams can monitor sales, bookings, and analytics more efficiently and generate reports faster.
